About me.
With 18 years of experience in brand marketing, category management, and consumer insights across the food & drink industry, I help scaling brands get retail-ready and grow faster.
I’m passionate about uncovering the insights behind what consumers crave and translating them into clear, practical strategies that drive listings and sales.
Over the years, I’ve worked with both household names and ambitious challenger brands, giving me a unique perspective on what it takes to stand out and stay relevant in a noisy category.
My background blends deep, senior level brand management expertise with five years in category management, which means I understand the entire journey: from defining your positioning to crafting a credible category story and bringing it to life at the point of purchase.
Today, I specialise in supporting scaling founders and teams who are ready to move beyond guesswork. Whether you’re preparing for your first major retail pitch or looking to accelerate growth in grocery, I can help you build a brand that retailers trust and consumers love.
If you’d like to explore how we could work together, I’d love to hear from you.
Brands I’ve worked on.
Millie's Cookies
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Upper Crust
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Jammie Dodgers
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Clarence Court
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Wagon Wheels
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Vogel's
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Free
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Meridian Foods
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Cadbury Biscuits
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LivLife
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Curious Puffin
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Millie's Cookies • Upper Crust • Jammie Dodgers • Clarence Court • Wagon Wheels • Vogel's • Free • Meridian Foods • Cadbury Biscuits • LivLife • Curious Puffin •
“Ruth’s wide experience means I can give her a topline brief of what I need to achieve, and she can support the delivery whilst also adding value due to her industry knowledge. I completely trust that she will deliver a really high standard of work.”
- Charlie Derra - Curious Puffin Owner
“Ruth’s creative problem solving, and ability to influence both customers, and key internal stake holders, was second to none.”
- Account Manager
“She excels at making the reasoning behind a product clear and compelling—not just for customers, but also for those on the front line of manufacturing who get to understand the why”
- NPD Manager