Social proof is one of those clever little psychological tricks that taps into our natural desire to fit in. As humans, we’re hardwired to follow the crowd—it’s how we’ve survived since the dawn of time.

At its core, social proof is about showing potential customers that other people like them are already enjoying your product.

Struggling to find the right route to market for your food or drink brand?

Subscription services might be trendy, but is it how your customers actually shop? Discover how brands like Here We Flo and Bold Bean Co. used smart retail strategies to stand out and drive sales.

Read the full blog to learn why getting your product in the right place is just as important as great branding.

Why Consumer Insights Are Essential for Brand Planning and Strategy Development

My go to podcasts for insights and thoughts from some of the worlds best marketers and behavioural scientists.