I went independent because I had more to give.
What I bring to every project
For 18 years I built my career in food and drink, client-side, working on brands like Jammie Dodgers, Cadbury Biscuits, Clarence Court and Meridian Foods. I love each and every brand I have worked on and continue to be a consumer.
What I found hard was the constraint, the process and siloed working. I am passionate, I am creative, I am obsessed with consumer insight and behaviour.
I am also a military spouse, which means our life doesn't follow conventional rules - no week is the same, we adapt, we make it work. Building a corporate career around that was possible, but it came at a cost. I spent too long trying to fit into structures that sacrificed who I was.
Going independent in 2025 wasn't a backup plan. It was a decision to stop shrinking my thinking to fit someone else's process and to start working with the kind of people I find genuinely exciting. Hungry founders. Creative teams. Brands that are trying to do something real in a noisy market.
That's who I built this for.
My background spans brand marketing, category management, and consumer insight across both household names and challenger brands.
That combination matters, because I understand both sides of the table. I know what a credible category story looks like from a buyer's perspective, and I know what it takes to build one from scratch.
I specialise in moments of transition - when a brand is entering a new category, repositioning for growth, scoping NPD opportunities, or trying to compete in a crowded market without losing what makes them different.
What you get when you work with me is someone who shows up like a member of your team, not a consultant on the outside looking in.
I bring passion for the work, resilience when it gets complicated, and the kind of adaptability that comes from building a career that never followed a straight line. I'll challenge your thinking when it needs challenging and I'll back you when it matters.
Brands I’ve worked on.
Millie's Cookies
•
Upper Crust
•
Jammie Dodgers
•
Clarence Court
•
Wagon Wheels
•
Vogel's
•
Free
•
Meridian Foods
•
Cadbury Biscuits
•
LivLife
•
Curious Puffin
•
Millie's Cookies • Upper Crust • Jammie Dodgers • Clarence Court • Wagon Wheels • Vogel's • Free • Meridian Foods • Cadbury Biscuits • LivLife • Curious Puffin •
“Ruth’s wide experience means I can give her a topline brief of what I need to achieve, and she can support the delivery whilst also adding value due to her industry knowledge. I completely trust that she will deliver a really high standard of work.”
- Charlie Derra - Curious Puffin Owner
“Ruth’s creative problem solving, and ability to influence both customers, and key internal stake holders, was second to none.”
- Account Manager, Finsbury Food Group
“She excels at making the reasoning behind a product clear and compelling—not just for customers, but also for those on the front line of manufacturing who get to understand the why”
- NPD Manager, Nicholas & Harris
“Ruth brought clarity and direction to our brand purpose, positioning and strategy, helping us articulate who we are and how we create value in a complex, fast-evolving health and wellness landscape.
Her approach combined our niche targeting strategy with creative thinking, challenging us to dig deeper into our ‘why’ and shaping a cohesive brand framework that connects our scientific and marketing expertise. The result is a brand that feels aligned, distinctive and ready for growth.
We look forward to working together with Ruth more in the future.”
- Sonia Simons - Account Director, Absolutely Health
Ready to work with someone who'll tell you the truth?
A 30-minute discovery call costs nothing. Let's work out quickly whether there's a fit.