You've got a good product. What you need now is a plan you can actually act on.
Most of the brands I work with aren't lacking ideas or ambition. What they're missing is the strategic clarity to know which idea to back and how to build a credible case around it.
I work with challenger food and drink brands at moments of transition. 18 years of client-side experience before going independent. Straight-talking insight that tells you what to do next, not just what the data says.
Three ways to work together.
Quick Wins
From £600
For when you need a fast, expert second opinion before a big decision.
You've got something in front of you a pitch deck, a positioning statement, a category story and you want to know honestly whether it's good enough. Not reassurance. An actual view.
Right for you if
You are preparing for a major grocery pitch and want fresh eyes before you press send
Your positioning feels off and you can't put your finger on why
You need to stress-test your thinking before committing budget
What you get
Written review and clear recommendations within five working days, plus a 60-minute call to walk through findings together.
From £7,500
Deep Dives
For when you need the foundations, not just a fix.
Brand positioning, consumer insight, category strategy, NPD scoping or the thinking that gives you something solid to build from. Every Deep Dive starts with a proper scoping conversation. No off-the-shelf versions, because the brands I work with aren't off-the-shelf.
Right for you if
You’re at an inflection point entering a new category, repositioning, or preparing for retail growth
You’re making decisions on instinct and ready to put something more rigorous behind them
You want strategy that connects to execution, not a deck that sits in a folder
What you get
Scoped project with clear deliverables and timeline including scoping session, research, workshop, and final delivery. Something you can use in front of buyers, with your team, or to shape your next 12 months.
Ongoing Partnership
From £7,500
For when you want consistent strategic thinking, not just one-off projects.
A trusted strategic partner in your corner, month by month. Not a retainer where I wait to be briefed I bring proactive thinking, category intelligence, and the kind of joined-up input that only comes from someone who knows your business properly.
Right for you if
You are growing fast and need consistent strategic input across everything you're doing
You don’t have a senior marketing hire yet and need someone thinking at that level alongside you
Need Category expertise that works alongside brand
You want a long-term relationship, not a transactional one
What you get
Agreed monthly scope, regular sessions, proactive thinking. Senior strategy at a fraction of the agency equivalent and without the account manager in the middle.
“Ruth’s wide experience means I can give her a topline brief of what I need to achieve, and she can support the delivery whilst also adding value due to her industry knowledge. I completely trust that she will deliver a really high standard of work.”
— Charlotte Derra, Founder - Curious Puffin, working with challenger food and drink brands.
Not sure which is right for you?
Let’s just talk.
A 30-minute discovery call costs nothing. We'll work out quickly
whether there's a fit — and if there is, what that could look like.
